![]() ![]() The socio- cultural relationship existed in wedding card was due to the changing in the customs and manners of inviting people. ![]() However, it did not mean that the verbal invitation tradition was vanishing. Wedding invitation card was an effect of 'inviting culture' transformation in Javanese society, from inviting verbally to inviting by written invitation. This study found out that wedding invitation cards created by graphic designers in Yogyakarta were works of art that could be distinguished from the common ones which were made in a mass production. The invitations then were studied by exploring its' 'socio historical elements', analyzing it visually and ended by interpreting it. The first step done was construing the wedding invitation cards and describing the artists' life and cultural background. Hermeneutic theoretical framework was applied to accomplish the research objectives. This study was designed in order to explain the socio- cultural relationship between the wedding invitation card created by graphic designers in Yogyakarta to reveal the contained symbolic meanings and to examine the considerations of which the designers decided to use certain visual composition in creating their artworks and why they did it.
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